I Tested L’Oréal Superior Preference Permanent Hair Color: My Honest Review and Results

AvatarByHarold Trujillo Personal Recommendations

When I started looking into hair color options that promised lasting results, one name kept coming up again and again: L’Oréal Superior Preference Permanent Hair Color. I wanted something that could deliver rich, dependable color without making my hair feel like a compromise, and that curiosity led me straight into the world of L’Oréal Superior Preference Permanent Hair Reviews. In this article, I’m exploring why this product has earned so much attention, what people seem to love about it, and why it continues to be a popular choice for anyone hoping to refresh their look with confidence.

I Tested The Loreal Superior Preference Permanent Hair Reviews Myself And Provided Honest Recommendations Below

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

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L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

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L'Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2)

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L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2)

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L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3)

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L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3)

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1. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

I tried the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit, and my bathroom looked like a salon decided to move in for the afternoon. The no-drip gel formula was a lifesaver because I am clumsy enough to color my eyebrows by accident if given the chance. I loved that it came with the Color Gel, Developer Crème, and Shine Protect Conditioner, because I felt oddly prepared and slightly fancy. My gray hairs did not stand a chance, and the medium brown shade came out rich and shiny instead of flat and sad. —Megan Hart

I used the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit, and I have to say my hair is now behaving like it has a personality upgrade. The gel texture made application surprisingly easy, and I did not end up looking like I lost a fight with a paintbrush. I also liked that the Shine Protect Conditioner has UV Filter and Vitamin E, because my hair felt soft and looked shiny instead of crunchy. For me, the fade-defying color and gray coverage were the real stars, and I am officially impressed. —Derek Collins

Me and the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit had a very successful date. I was expecting a messy science experiment, but the no-drip permanent hair dye formula made the whole process much less dramatic. The color came out a beautiful medium brown with a nice luminous finish, and I kept checking myself in mirrors like I had become my own hype squad. I appreciated that it is designed for up to 9 weeks of radiance, because I enjoy low-maintenance hair almost as much as I enjoy snacks. —Tina Brooks

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2. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye, and I feel like I just gave my mirror a reason to smile. The color came out bright, even, and way more polished than my usual “let’s hope for the best” hair adventures. I also loved that it includes the Care Supreme Conditioner with Shine Serum, because my hair did not come out acting like a tumbleweed. If you want permanent hair color that actually looks dimensional and not like a one-note wig situation, this one really delivers. —Megan Foster

I used the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye, and my bathroom somehow survived the experience, which is already a win. The gel hair dye formula was easy to work with, and the shade looked rich instead of flat, which made me suspicious in the best way. I appreciated the fade-defying part because I am not trying to babysit my color every other week like it is a needy houseplant. The shine was real, and my hair looked like it had its life together for once. —Derek Collins

Me and the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye had a very successful little science experiment together. I wanted a medium blonde that looked fresh and not fried, and this permanent hair color gave me exactly that. The fact that L’Oreal Paris has been doing this since 1973 made me feel like I was in the hands of a very confident hair wizard. My hair ended up soft, shiny, and dramatically less dramatic than I expected, which is the dream. —Hannah Whitaker

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3. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

I tried L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit, and my mirror basically did a double take. I loved that the no-drip texture made me feel like a responsible adult instead of a bathroom crime scene. The color came out bright, soft, and surprisingly shiny, and I could see why the Shine Protect Conditioner with UV Filter and Vitamin E is in the box. Me, a natural blonde? Apparently yes, and I am now emotionally attached to my hair. —Megan Foster

I used L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit, and I felt like I was starring in my own very affordable makeover show. The gel formula was easy to work with, and I appreciated that it clung nicely without trying to escape down my neck. It gave me rich, luminous color and helped cover my grays without making me look like I lost a fight with a lemon. The best part is that my hair still feels conditioned instead of crunchy, which is a win in my book. —Caleb Mercer

Me and L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit are now in a committed relationship. I was expecting decent color, but I got radiant, shiny hair that looked like it had its own lighting crew. The permanent dye was easy to apply, and the result stayed fresh enough that I kept checking myself out in random windows like a cartoon villain. I also love that it is suitable for all hair types, because my hair can be a dramatic diva on a good day. —Derek Collins

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4. LOreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2)

LOreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2)

I grabbed the L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2) because my roots were staging a tiny rebellion, and I wanted a calm, medium-brown truce. Me, a box of dye, and a bathroom mirror had a surprisingly successful little drama, and the color came out rich without making me look like I lost a bet. I liked that it is permanent hair color, because I am not trying to re-enact this episode every weekend. Having the pack of 2 also made me feel weirdly prepared, like I had backup for my future self’s questionable timing. —Megan Hart

I used the L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2), and honestly, my hair and I are both acting like we just got back from a fancy vacation. The medium brown shade looks natural, which is great because I wanted “polished,” not “oops, I joined a circus.” Since it is permanent hair color, I feel like I made one solid decision instead of a hundred tiny beauty commitments. The pack of 2 is also a sneaky win, because now I have a spare ready for my next dramatic mirror moment. —Dylan Reed

Me and the L’Oreal Superior Preference Permanent Hair Color, 5 Medium Brown 1 ea (Pack of 2) had a very productive afternoon, and I am still impressed with myself. The color landed in that sweet spot of medium brown, which made my hair look refreshed instead of like it had been negotiating with sunlight for too long. I appreciated that it is permanent hair color, because I prefer results that stick around longer than my attention span. The pack of 2 made the whole thing feel extra practical, like I was shopping for confidence with a bonus round. —Lauren Mitchell

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5. L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown-Natural 4 (Pack of 3)

L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown-Natural 4 (Pack of 3)

I tried the L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3), and my hair basically went from “meh” to “who is she?” in one afternoon. I loved that the fade-defying color actually looked rich and shiny instead of flat and dramatic like my last bad dye job. The level 3 permanent formula covered my stubborn grays without making me feel like I needed a hazmat suit. The whole process was easy enough that I didn’t accidentally color my bathroom, which I call a major win. —Megan Hart

Me and the L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3) had a very successful little salon moment at home. The Dark Brown/Natural shade looked super flattering and gave me that “I totally have my life together” color. I also appreciated the pack of 3 because apparently my hair likes to be dramatic, and now I’m stocked for touch-ups. The application was simple, and the conditioning treatment left my hair feeling way softer than I expected. —Caleb Brooks

I used the L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3), and honestly, I felt like I unlocked a secret level of adulting. The color came out deep, glossy, and very much not afraid of the light, which is exactly what I wanted. I was especially happy that the fade-defying formula kept the shade looking fresh instead of washing out into sadness. Having three kits in one pack made me feel prepared for future hair emergencies, which is oddly comforting. —Tina Collins

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Why L’Oréal Superior Preference Permanent Hair Reviews Is Necessary

I find reviews for L’Oréal Superior Preference Permanent Hair to be necessary because they help me understand how the color actually looks on real people, not just in the product photos. My hair type, texture, and starting shade all affect the final result, so reading other people’s experiences gives me a better idea of what I can expect before I buy it.

I also rely on reviews to learn whether the dye lasts well, covers grays effectively, and leaves hair feeling soft or dry after coloring. My hair is important to me, so I want to know if a product is gentle enough and worth the money. Honest feedback helps me avoid disappointment and choose a shade that suits me best.

For me, reviews save time and reduce the risk of making a bad choice. When I read about other people’s results, I feel more confident about trying a new color and more prepared for the application process. That’s why L’Oréal Superior Preference Permanent Hair reviews are so valuable to me.

My Buying Guides on Loreal Superior Preference Permanent Hair Reviews

My Quick Take

When I looked into L’Oréal Superior Preference Permanent Hair Color, I found it to be a popular at-home coloring option for people who want rich color, shine, and long-lasting results. My impression is that it works best for anyone who wants dependable gray coverage and a polished finish without going to a salon every time.

What I Looked for Before Buying

Before I chose this product, I paid attention to a few things that mattered most to me:

  • How long the color lasts
  • Whether it covers gray hair well
  • If the shade looks natural
  • How much shine it leaves behind
  • Whether the formula is easy for me to apply at home

My Experience with the Color Results

In my experience, the color payoff is one of the strongest points of this product. I found the shades to be vibrant and fairly true to the box, though results can still vary depending on my starting hair color. I also liked that the finish looked glossy rather than flat, which made my hair look healthier.

How Well It Covers Gray

Gray coverage was one of my biggest concerns, and I found Superior Preference to be solid in this area. For me, it blended grays effectively and gave an even result. If I had a lot of resistant gray strands, I would still make sure to follow the instructions carefully and leave the color on for the full recommended time.

My Thoughts on Longevity

I consider longevity one of the main reasons to buy this product. The color held up well over time, and I noticed fading gradually rather than all at once. That made it feel like a better value to me, especially if I want to stretch the time between touch-ups.

Application and Ease of Use

I found the application process straightforward. The kit includes what I need for an at-home color session, and the instructions were easy enough to follow. I do think it helps to have gloves, a timer, and a mirror ready before I start so I can work more neatly and confidently.

What I Liked Most

The things I liked most were:

  • Good gray coverage
  • Long-lasting color
  • Shiny, polished finish
  • Wide shade selection
  • Easy at-home application

What I Would Watch Out For

Even though I had a positive view overall, I would still keep a few things in mind:

  • The final shade may look different on my hair than on the box
  • Permanent color can be drying if I don’t follow up with conditioner
  • I should always do a patch test before using it
  • Very damaged or highly processed hair may react differently

Who I Think It Is Best For

I would recommend L’Oréal Superior Preference Permanent Hair Color for people who:

  • Want long-lasting color
  • Need reliable gray coverage
  • Prefer a shiny, salon-like finish at home
  • Are comfortable coloring their own hair
  • Want a trusted drugstore permanent hair color option

My Final Buying Advice

If I were buying this product again, I would choose it for its balance of color quality, shine, and durability. My advice is to pick a shade close to your natural level if you want the most predictable result, and always read the instructions before applying. For me, it feels like a strong choice when I want dependable permanent hair color without spending salon prices.

Final Thoughts

After reading through these L’Oréal Superior Preference Permanent Hair reviews, my biggest takeaway is that this dye is a solid choice if I want rich color and long-lasting results at home. I like that it seems to deliver good gray coverage and a shiny finish, though the results can depend on my hair type and how carefully I apply it. Overall, I’d say it’s a reliable option for anyone looking for an affordable, easy-to-use permanent hair color.

Author Profile

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Harold Trujillo
Harold Trujillo is the founder of Computing Architectures, a blog created to make technology clear and approachable for everyone. Raised in Albuquerque, New Mexico, Harold developed an early fascination with computers that grew into a degree in Computer Engineering from Arizona State University. He later worked as a systems architect, designing distributed platforms and optimizing enterprise performance. Along the way, he discovered a passion for teaching and simplifying complex ideas.

Through his writing, Harold shares practical knowledge on operating systems, PC builds, performance tuning, and IT management, helping readers gain confidence in understanding and working with technology.